Herff Jones Yearbooks – Stitch
Transforming Student Journalism
For generations, the yearbook has been the most important archiving and storytelling tool for students, but societal and technological changes are changing the industry forever.
With traditional publishing in decline and the emergence of social and mobile technologies as the preferred method of communication between students, Herff Jones recognized the need to consider options to adapt, evolve and even disrupt the yearbook industry.
With traditional publishing in decline and the emergence of social and mobile technologies as the preferred method of communication between students, Herff Jones recognized the need to consider options to adapt, evolve and even disrupt the yearbook industry.
The Challenge
Creating a complement to an offering as meaningful and tradition-rich as the yearbook presents a series of challenges including differentiation and potential devaluation. Additionally, enticing the many stakeholders to embrace a new offering requires balancing student expectations for digital media consumption with administrative concerns over privacy and safety.
The Solution
Herff Jones was seeking an innovative solution to help them navigate a changing industry and lead its evolution. This would be done by embracing and leveraging the technologies that were threatening the status quo and developing a collaborative digital compliment to the traditional printed yearbook.
Through extensive research and collaborative ideation, we helped conceive, create, design and market Herff Jones? Stitch, a powerful digital publishing platform that allows all students an opportunity to contribute to the yearbook and celebrate the biggest events of the year as they happen through highly engaging, journalistically curated content.
Stitch provides students, educators and administrators with a safe, engaging and intuitive digital platform to record and share the story of a school while teaching journalism skills for the 21st century.
Designed and developed for any-device compatibility Stitch takes the experience outside of the schoolhouse and allows for users to easily contribute and curate content. The Stitch Ecosystem is comprised of 4 primary components…
PhotoStream
An easy-to-use photo browsing system, thoughtfully designed to give students timely access to the images that define their world. Users can filter the stream to find and bookmark friends and images that interest them most.
Storylines
Some stories deserve to be told quickly. As an authentic voice from the students and for the students, Storylines deliver current topics and events through feature stories, student polls, curated photo galleries, videos and more.
MyStitch
This home base for Stitch users allows everyone the ability to manage their own experience by controlling permissions, managing their account, adding and editing photos and accessing a growing number of applications developed specifically for Stitch.
Stitch Control
Central command for all things Stitch. From this control point, advisers and trusted Stitch staff are able to create, build, manage, edit and deploy the overall Stitch experience for the rest of the student body.
In its first year, Herff Jones’ Stitch is currently active in hundreds of schools across the US, with thousands more getting prepared for next school year. This aggressive transition has helped prepare and position Herff Jones as the best-in-class partner for student journalism, both on the screen and the printed page.
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