USA Curling
Hurry Hard For The Olympic Games
Helping grow the popularity, profile, and prosperity of curling’s governing body.
With the Winter Olympic Games fast approaching, USA Curling was seeking new ways to approach and engage potential sponsors. For a sport like curling, the Olympics ignite more mainstream attention and interest than all other events falling between the Games combined.
USA Curling looked to us to create new BIG ideas and bold sales materials to help raise awareness of the sport and the organization to a targeted group of prospective sponsors.
A proven track record with other US Olympic governing bodies and professional sports franchises opened the door for MediaSauce’s. Our Fresh Approach was well-suited for generating several strategic and highly unique sponsorship packages for presentation to national-level sponsor targets.
The Solution
After a targeted list of prospects was identified, they were sent attention-grabbing premium items in addition to simple materials that explain the sport. This then led to a face-to-face meeting about specific partnership ideas that suited the marketing goals and brand of each organization.
They included such concepts as an in-bar coaster game with online support elements, a revamped team uniform design, and a multichannel contest, leading up to the Olympic Trials, to award the most out-of-this-world VIP experience Fargo, North Dakota has ever seen.
A series of unique ideas lead to the beginning of several new relationships for USA Curling.
Over time, and with ongoing support and conversation, they will represent many of the organizations that sponsor the growth and development of the sport from today through the 2018 Olympics in South Korea.
Like what we did
for USA Curling?
We’d love to show you more!
Every marketing challenge is unique, so whether yours could be solved with a solution similar to what you’ve just read, you’re just curious to learn more, or you think you have an even more daunting goal before you, get in touch. Let’s figure it out together!
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