Use the very thing that bit them. Social Media. Let me explain.
So they totally screw-ed up. Motrin ran this ad on their site and moms around the world were offended (check out this blog from Sarah Evans) and struck back. Motrin brand managers quickly pulled the ad campaign and threw up [...]
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A quick glimpse into the Digital Blueprint Process.
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In 2008, digital and social media changed the way elections are won forever. The Obama campaign’s strategic use of the web to raise awareness, generate revenue and spread a strong message offers many compelling lessons for business executives to implement during these challenging economic times.
MediaSauce, Indiana’s leading interactive strategy and web development agency, is hosting “Election 2008 Business Lessons: [...]
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